Before attending one of our negotiation courses, participants complete a questionnaire about the challenges they face when negotiating. Over time, one response has consistently stood out: the behaviour of their counterparty – aggression, secrecy or untruthfulness — are cited as the most difficult aspects of a negotiation.
This realisation became the catalyst for developing a model focused specifically on
negotiation behaviour, rather than general personality. And that’s how the
Negotiation Behaviour Preferences Profiling came about.